Project Overview:
Aroma is a perfume brand inspired by the natural beauty and quiet power of tropical rainforests. Each fragrance in the collection tells a story through scent, using Indonesian names to reflect its origin and feeling. The project involved creating the full brand identity, bottle concept, and packaging system for a small but distinct fragrance line.
Objective:
The aim was to build a brand that feels thoughtful and honest. The design needed to be simple but not boring, artistic but still accessible. The visual language had to reflect the emotional side of fragrance while keeping things clean and modern.
Challenges:
The main challenge was translating the depth of scent into visuals without relying on clichés or making it too decorative. The use of Indonesian words added a layer of character, but the design needed to make those names feel natural and easy to connect with for a global audience.
Design Process:
The concept began with the idea of scent as something that moves gently through space. A flowing symbol was created to represent the path of a fragrance in the air. The logo uses a soft, slightly playful serif typeface with just enough character to feel personal. The main color is a deep, earthy brown, chosen to keep the look grounded and calm.
Each perfume features a cap color that connects with its name and identity. Embun uses green to reflect morning dew. Hujan is paired with blue to suggest rain. Mekar uses a warm peach tone that feels like flowers opening. These colors appear in both the bottles and outer packaging, helping each scent stand out without breaking the visual system.
Outcome:
The final result is a brand that feels natural and clear. The shapes are simple. The color system is consistent. The visuals leave room for the fragrances to speak for themselves. Aroma presents itself as a quiet brand that focuses on the senses and small details.
Key Achievements:
Aroma manages to create a full experience without saying too much. The design supports the product without taking the spotlight. It’s a good example of how careful branding can build meaning without being loud.
