Project Overview:
Thé Maison is a modern tea brand built on heritage and global influence. The packaging was designed for a full line of teas, each one tied to a specific origin—from Taiwan’s misty Ali Mountains to Brazil’s bright highlands. The goal was to turn a daily tea moment into something more visual and sensory, without overcomplicating it.
Objective:
The goal was to build a product line that feels consistent but still lets each blend stand out. The design had to appeal to people who care about details and style—something you'd spot in a concept store, boutique hotel, or lifestyle shop and not think twice about it belonging there.
Challenges:
One key challenge was making each tea blend visually distinct while keeping everything tied to the same brand look. The system also had to be flexible—able to grow with the product line. The design reflects each blend’s taste and origin without falling back on tired or obvious visuals.
Design Process:
The design started with color as the main storytelling tool. Each tea was matched with its own hue and soft gradient to reflect both flavor and origin. A matte black cylindrical tin became the core of the packaging, with a subtle abstract panel that let the inner color come through. On top, a custom flower symbol in the same color marked the lid, keeping each blend easy to spot while staying minimal.
To make the unboxing feel more special, the tin was wrapped in a bold outer sleeve. This second layer used high-contrast, nature-inspired patterns to echo the tea’s roots and grab attention on the shelf. The typeface mix—a serif logo with clean, simple text—kept the overall look sharp and refined without being over the top.
Outcome:
The final packaging strikes a balance between bold and refined. Each variant has its own look, but they all clearly belong to the same line. With colors ranging from bright greens to deep purples and warm oranges, the design reflects the flavors inside while keeping a strong, unified feel.
Key Achievements:
By mixing a clean structure with thoughtful details, the design reflects today’s tea culture. Thé Maison’s lineup now feels like something you’d want to collect—modern, global, and made for people who care about both flavor and design.
